I would say its more like if its $5 on line it will be $8.99 in the store. If you plan on getting a few the extra mark up can add up fast. So ordering online can come out a better deal even with shipping cost. I am looking at some fancy pleco priced in the $50 price range, Im sure I will be looking at $75 when I get there. So I may get one or just move on. Not sure yet.MorganEA said:That sucks!! I looked again and found this on the price list "Due to many factors, online and in-store pricing may differ." so basically we can screw you over and you cant do anything about it.DMD123 said:Yep, the fish list you see online is cheaper that what the store has. So the price, plus shipping cost really is not bad a deal.