I don't know if it's a new store or the one that is closing? I was in there a couple of weeks ago and he had things on sale because he was closing the business. The fish were 20% off at that time. (It's in the location that Pac Ave Fish & Pets used to be.)
I was passing by this afternoon, so I went to check the store out and the lights were off and appeared to be closed. I only drove past it and didn't stop, but there were a few things still inside -- mostly empty though.